Indio highlight
Coachella Valley music festivals
The Coachella Valley Music and Arts Festival has drawn hundreds of thousands of visitors each April since its debut in 1999, operated by concert promoter Goldenvoice.
The Coachella Valley Music and Arts Festival took place for the first time on October 9 and 10, 1999, at the Empire Polo Club in Indio. Paul Tollett and Rick Van Santen, working through Tollett's concert promotion company Goldenvoice, created the festival to offer a distinct festival experience. The timing was strategic: the announcement came just one week after Woodstock '99, capturing the attention of music fans seeking alternatives to existing festival options.
Over the following decades, Coachella became one of the largest music festivals in North America. The festival moved to its April dates by 2007 and now runs for two consecutive weekends each spring, drawing artists across multiple genres and attracting hundreds of thousands of attendees who camp on-site or travel from throughout the region. The festival's cultural and economic impact has shaped Indio's identity and brought international recognition to the Coachella Valley.
Festivals bring families and friend groups together in ways that last—shared memories that anchor a community. The people who plan years around these events, who drive to Indio every April with tickets in hand, benefit from knowing that their dependents would have security if their role in the household were suddenly gone. Life insurance covers exactly that need.